Google Adsense is a program cost per click (CPC) is the most popular. Not surprisingly, sooner or later, a lot of bloggers who try it. Many who managed to earn thousands of dollars per month, but also many who have not been successful. One of them is me.
I put Google Adsense for content in one blog in English that I have had since October last year. Revenue over time (all time) today only $ 5.46. In other words I only produce $ 1 per month. The following four factors are causes.
According to Darren Rowse, income from Google Adsense follow the following equation:
Adsense Income = Total Traffic + Price + Ad + Ad Relevance Position and Advertising Design
Based on the above equation, I analyzed the adsense blog that I have.
1. Total Traffic
It is well known that visitors coming from search engines is quality visitors because they find the desired information so the odds click on ads more than other visitors. Logically, the greater the greater the chances of visitors who clicked on the ad.
Therefore, I also focus on seeking visitors from the search engines. Unfortunately, there are few visitors. As you can see in the picture below, the number of page views per month around the 300s. In other words, the day only 10 page views.
With the amount of traffic like that, of course, the income I earn too little. Why the traffic a little bit? At least the following matters affecting:
Total posts slightly. Since created 7 months ago, my English blog to only have 35 posts (5 posts per month). This of course affects the least number of posts are indexed in Google.
Not doing keyword research. I just write that I think would be much sought after, but it turned out this way is less than optimal. Need keyword research to see what keywords are searched.
2. Advertising Rates
The price-per-click advertising is the price of the ad in question (cost per click / CPC). Not all ads have the same CPC. There are ads that CPC is high (eg, credit cards, mortgages, golf, and loan), while there is also the CPC was small.
I took the keyword ads with CPC $ 1-3 with consideration of the number of competitors is not as much as the air-CPC keywords high. Therefore, a lower CPC and low traffic, the income was low.
3. Ad Relevance
I observe adsense ads that appear on my blog. Apparently a lot of ads that are not relevant to the content of the blog. As a result, the ad will be little chance clicked by visitors. It may be necessary to filter ads by using the tools that I am studying.
4. Position and Advertising Design
There is an anecdote among students that in the test position determining achievement. I am sure that the same applies to the Google Adsense ads. Ad position will ideally be easily seen that the greater chance of a visitor clicked. Impacts Click Through Rate (CTR) high.
During this time I only rely on the position and design (size and colors) provided the theme that I use. Surely this must be evaluated so that the position and design of advertisements which provide a high CTR.
That factors that make me just to earn a little bit of Google Adsense. How about you? Whether you've managed to earn money with Adsense? If yes, please share the experience below so that I and other friends got enlightenment.
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